The Future Build

Masdar City Case Study - Paints and Coatings - Estidama Credits

Paint, is one of the core materials, used extensively in all projects. Paint contributes significantly to help improve indoor air quality by using Low VOC formulations & toxic chemicals, withstanding extreme levels of UV light, various levels of humidity and corrosion and other environmental pollutants.

  • Paint can help you in earning 1 credit point as per LV-6 without any additional cost. For Instance, Masdar City has used Fenomastic Emulsion Gold a product which is free from Formaldehyde and APEO. Fenomastic Emulsion Gold was used for Masdar Institute.

  • Local availability of materials can also help you earn 1 credit point as per SM-4, as the Jotun Paint’s factory is based in Musaffah, Abu Dhabi.

  • Paint also helps you in reducing the indoor temperature by reflecting the UV rays and Infrared rays. Heat built up in a building is mainly due to infrared rays and good insulation paints such as Jotashield Thermo, with high SRI can help reduce the temperature which will contribute to saving electricity and earn a further credit point.

  • Good quality Silicone acrylic paint can increase life cycle of building and this can also help you earn 1 credit point. Jotashield Super Durable is a product which offers the protection from external weather condition for up to 20 years.

  • Solvent free coating for Floors also helps to improve indoor air quality and will help you earn 1 credit point. Masdar City has used Jotafloor Solvent free Primer and Jota Floor coating for its facilities and car parking areas.

Paint, as a construction material, has a significant role to play in aiding the protection of the local and global environment. Moreover, Masdar City is helping to bring certified paints to the UAE, working closely with both local and international paint manufacturers.

The Future Build is a green portal for products and news aimed at local Architects, Engineers and Contractors developed by Masdar City with the aim of advancing the adoption of ‘green’ building products.

Paints and coatings shown in the Portal have followed Masdar City product assessment process and can be used on its projects. Masdar City also requires paint manufacturers to pass their supply chain code of conduct and established sound supply chain practices. Jotun supplied 50,000 liters of Fenomastic Emulsion Gold, JotaFloor coating, Steel master and powder coating for Masdar Institute.

Paint, being a chemical based product, is a difficult product to produce free from VOC and toxic Chemicals. Jotun, has developed its internal emulsion paint (Fenomastic Emulsion Gold) free from Formaldehyde and APEO to ensure that its meet the high standard set by Masdar City to improve Indoor air quality. Jotun, continues to further improve its green product portfolio by developing low emitting internal paint and heat reflecting energy efficient external paint systems.


1. Cradle to grave analysis

Masdar City supply chain team has helped Jotun to understand how to make their supply chain more sustainable. Life Cycle Assessment helped them to look at ways to make their products greener while reducing their carbon footprint. The results achieved were impressive with water-based thermal insulation coating producing 66% less carbon compared to solvent-based epoxy coatings.

2. Supply chain improvements

To be sustainable is much more than just developing green products. Masdar City supply chain team has helped Jotun to look at the whole supply chain and the life cycle impact of a product through LCA analysis has helped them to improve against their key performance indicators.


About Estidama

The Abu Dhabi Government has taken the initiative to implement the green building code – Estidama. Estidama has launched its Pearl Rating System which aims to demonstrate the sustainability of a given development throughout its lifecycle from design to construction and operation.

The Pearl rating system is a standard to guide all contractors and architects to select the right ‘green’ material, making their projects more sustainable, and earning more ‘pearl points’ as a result.

Currently, all new projects have to be rated minimum 1 pearl point; therefore Clients, Consultants, Contractors, Architects, and Engineers are now focusing more at the environmental impact of their projects